I had the unique pleasure of meeting Digital Royalty Founder Amy Jo Martin at the BlogHer 12 Conference this summer and at a chance encounter at the “Grand Central” elevator bank in the hotel. Martin’s book, Renegades Write the Rules, the latest addition to our MomTastic bookshelf, is being released today, and I joined a group of Mom Bloggers to review an advance copy of the book. Martin, who Forbes named “one of the 5 most powerful women on Twitter,” has 1.2 million followers. She was a keynote speaker who was incredibly dynamic and inspirational in her approach to social media, work/life balance, and has represented tons of celebrities including Shaquille O’Neal, Dwayne “the Rock” Johnson, Simon Cowell, and more.
I’m taking one of Martin’s pieces of advice in this post, “coloring outside the lines without crossing the lines” because this post isn’t just about parenting, but once you read it, I think you’ll connect the dots like I did.
You know I’m a social media junkie, and by reading along with me post to post, you’re joining my incredible journey in this new mode of communication. So, if you love social media like me, you’ll appreciate Martin’s wisdom; and if you haven’t yet joined the rest of us #TeamRenegades, I’m confident you’ll find some parenting tips in Martin’s approach. Plus, comment on this post with a social media idea, and I’m giving away a signed advance copy of the book on October 26.
The book has tons of case studies on how Martin’s firm leveraged social media in creative ways and had wild effects on brands, my favorite of which was when she worked with Shaquille “Shaq” O’Neal who announced his retirement FIRST on Twitter to his 3.9 million followers, generating slam dunk returns on his brand. Beyond her business success, she’s got some amazing “mantras” for life…my favorite: Schedule (yes, on your calendar!) a “daily reset” for 8 minutes to do a “ready, set, pause…to reset, refocus, and relax.”
My second favorite (there are tons, and it was hard to choose just two): “You can have it all; you just have to define what your “all” is and accept that it’s always evolving.”
So, if you’re interested in seeing case study after case study how a “renegade” brave enough to take risks early on and to make believers and success stories out of some pretty powerful people and companies, you’ll love it. The book is a fabulous “class” in social media; the bonus…you’ll also be inspired by some great things about life and balance. Renegades Write the Rules is a GREAT read! Martin’s balanced approach has worked well for her – in her own words, “Where passion, skill, and purpose collide, bliss resides.” Sounds good to me!
Don’t forget…add a comment to this post, and one lucky winner will receive a signed advance copy of the book.
Photo: Amy Jo Martin, Founder Digital Royalty, and Author, Renegades Write the Rules
i love this! I really love the statement that you can have it all, you just have to define what all is. SOO important for moms who juggle everything! In terms of a social media idea…eek! I think it is important to define what social media outlets are important to you (regardless of what people say are important), and spend time there. I think it can be overwhelming otherwise!
Social media has really exploded. I think it’s a bit of a time sucker if you stay on twitter too long. lol I’m guilty of checking FB status updates throughout the day too.
She was such an awesome speaker! I need to crack my copy open…!!
Amy Jo Martin is an inspiration and resource. I heard her speak at the BlogHer conference, and she is phenomenal. I imagine her book is full of priceless perspective and advice from a woman who has been wildly successful in social media.
Sounds like a great book!
This sounds like a book that is right up my alley and would inspire me to keep creating and loving what I do!
I could learn a lot from this book. I am sorry I missed BlogHer 12. I would have loved to hear her speak. I imagine she has some great strategies about where to spend time on social media.
I’m blanking on a good social media idea under pressure – LOL! The best I can think of is to find out where most of your audience is likely to be and to promote your blog across platforms for maximum exposure. I didn’t realize until recently how useful Google+ and Pinterest could be, on top of Facebook and Twitter. I would love a copy of the book!
Great post.