For the 7th year in a row, Macy’s annual Believe campaign invites customers to write “Letters to Santa at the North Pole” in stores and now online.  For each letter collected, Macy’s will donate $1 up to $1 million to Make-A-Wish, helping to grant the wishes of children with life-threatening medical conditions.  And this year, Macy’s is aiming to earn the Guinness World Records title for the “longest wish list to Santa” (therefore, the adorable picture at the top of this post).  We’ve seen the magic this campaign creates and have been touched by how powerful the “star treatment” is for the kids battling serious illnesses.  It gives them a short but valuable break from the exhaustion and stress of doctor’s offices, tests, scans, and the kind of days kids just shouldn’t have to endure.

I hope Macy’s wish, and many wishes of many Make-A-Wish kids come true this holiday season.

Letters are being collected through December 24th.

Full disclosure:  Macy’s is a client of our PR firm, Write Ideas, Inc., but this is such a wonderful, family-friendly message, I love to share it at MomTini as well.