This is hysterical…After 138,000 miles, a ridiculous number of food/drink spills, parking lot dents, and more…thanks to my hubby for the legwork on replacing my minivan this week. With three kids in multiple activities, it’s practical, and I am waiting a few more years for that sporty set of wheels, whatever that may be…Thanks to Maqueda, Mom Since ’99, and Karla, Mom Since ’80, for alerting me to a HILARIOUS video about my new “swagger wagon” – yes, minivans can border on “cool” according to this brilliant YouTube campaign where a stereotypical suburban couple goes hip — promise you’ll laugh…and be searching for more “like it”:
Hilarious! Just “outgrew” my minivan last year and moved to my new “swagger wagon” – a GMC Terrain sport SUV. Love it, but this video completely captured how I felt.
Glad you liked it! I was crying, I was laughing so hard! There are others in the series — I have to admit, from one PR person to another — this is a GREAT example of how viral marketing/YouTube campaigns can be incredibly powerful – the video had 9 million+ views!!! Wowser!
OH What a fun video…thanks for posting that. We dont have a minivan ourselves but when I see people at the market with the magic doors I admit I have some minivan envy!
Over at Carmax I can see them using this as a new selling for for “swagger wagons.” Thanks for sharing this!
[…] example from this past year really struck me as as “stand out marketing.” I wrote about Toyota’s “Swagger Wagon” video campaign on my moms’ website – click here for that post and a link to the video – as a great […]