This is absolutely, hands down, adorable — gotta hand it to MomsRising for not only tackling the tough issues we face as women & moms, but for their genius viral marketing campaigns that allow you to customize greetings that poke fun at everything from the glass ceiling to not getting any sleep.
The latest: a free E-Card YOU customize to recognize the special moms in your life. From the working mom shaking cornflakes out of her hair, to the dancing mom breaking the glass ceiling and celebrating…it’s fabulous!
Here’s the story behind the video….
It’s a comical, Mother’s Day montage of catchy music and “dances” mothers do in their daily lives. The “I Fed 3 Kids and STILL Got to My 9AM Meeting ON TIME,” “The Healthy Food Shopping Shake,” and “The Raise the Minimum Wage Roof” illustrate some of the aspects of motherhood that moms juggle on a regular basis.
These are just a few of the vignettes portrayed in “‘The Evolution of Mom Dance!”Mother’s Day video from MomsRising, the online and on-the-ground grassroots organization for moms and everyone who has a mom. MomsRising.org has more than a million members who will be receiving the personalized e-card this weekend. They will then be able to send the card to their own mom, or other mom friends, customizing it by inserting the individual names of the recipient.
“‘The Evolution of Mom Dance!’ shows the many dances that moms have to perform in order to work and to care for their families, as well as to push for better economic and family-oriented policies,” said MomsRising Executive Director Kristin Rowe-Finkbeiner. “The video makes people laugh, but also reinforces our resolve to keep fighting for family-friendly policies including fair pay, access to earned sick days, affordable childcare, family leave policies after the birth of a child, reducing toxins in our homes and environment, improved health care, flexible workplace policies, and much, much more.”
A clever mix of issues that moms take on is interwoven into the remainder of the video. The challenges all moms face are carefully choreographed in “No Sleep ‘TIL Kindergarten,” “The Flexible Work Schedule,” “The Fair Pay Fandango,” and “The I Still Got It, Right?” The penultimate number is a dramatic dance performance called, “Break the Glass Ceiling,” complete with a leaping mom with a sledgehammer breaking a “glass” ceiling above her and being rained upon by silver streamers. The final dance showcases all the moms dancing and holding up banners reading, “You’re the Best Mom Ever” and “Happy Mother’s Day.” The video ends with your customized message telling that special mom, “You’re an amazing mom” and “Happy Mother’s Day.”
The Mother’s Day e-card is a perfect way to celebrate all the actions MomsRising members have taken over the years. They include sending email messages to policy makers; sharing personal stories about the need for family-friendly policies; meeting with policy makers and making in-person deliveries of messages; signing onto petitions encouraging companies to improve their policies; rallying at state houses and the Capitol; and more.
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MomsRising.org is an online and on-the-ground grassroots organization of more than a million people who are working to achieve economic security for all families in the United States. MomsRising is working for paid family leave, flexible work options, affordable childcare, and for an end to the wage and hiring discrimination which penalizes so many others. MomsRising also advocates for health care for all, toxic-free environments, and breastfeeding rights so that all children can have a healthy start. Established in 2006, MomsRising and its members are organizing and speaking out to improve public policy and to change the national dialogue on issues that are critically important to America’s families. In 2012, Forbes.com named MomsRising’s web site as one of the Top 100 Websites For Women for the third year in a row. In 2013, Working Mother magazine included MomsRising on its “Best of the Net” list.